Sky TV’s Advertising Agency Hires World’s Worst Copywriter

PooterGeekers of a grammatical disposition—Pashmina, Norm, Judith, my dad—should look away now. I cannot be blamed for any trauma you suffer by reading further.

The Rock is a Cambridge sports pub. Still bolted over the main entrance to the venue is a rigid, commercially produced, full-colour banner. The banner promotes The Rock’s comprehensive Sky Sports coverage and has obviously been distributed nationally to pubs paying Murdoch’s extortionate satellite subscription rates. In capital letters, running along the centre of this banner, is the following slogan:

WERE PAYINGTHERE PLAYINGYOUR WATCHING

…and weeping.

15 Comments

  1. Posted 12Jul05 at 22:20 | Permalink

    Rupert Murdoch used a minion to get my boss fired. Alrighty, so in hindsight he had some major screw-ups with the SEC (and with the whole business-plan), and his girlfriend CFO was a huge old-lady-in-miniskirt embarrassment, but we didn’t need the TV-Guide inside-out takeover move - those people are just a bunch of nitwit haircuts in-makeup, practicing to be on the tube. We had a working guide that they never did.
    So I don’t know if I’m glad because he was a bad boss, or sad because the haircuts shut-down the eBook group where I moved to escape an even worse manager…

  2. Posted 13Jul05 at 00:01 | Permalink

    Haha, that’s brilliant! Let the pedants revolt!

  3. Posted 13Jul05 at 20:15 | Permalink

    IM APALED!

  4. Jon
    Posted 14Jul05 at 00:30 | Permalink

    Agh. I know Cambridge fairly well - where is The Rock?!

  5. Posted 14Jul05 at 08:13 | Permalink

    It’s on Cherry Hinton Road, east of Perne Road—worth taking your digital camera to.

  6. Posted 14Jul05 at 12:20 | Permalink

    That’s even more irritating than the little shop on the corner of City Road in Cardiff, the sign outside of which reads: “BAGUETTS.”

  7. Leasey
    Posted 14Jul05 at 12:36 | Permalink

    What about me? I hate bad grammar and I’ve been your loyal typo fixer for “like, forever dude”!

  8. Posted 14Jul05 at 12:37 | Permalink

    In CAMBRIDGE?!
    This would seem to confirm (if there is anyone who needs it confirming) the thesis that we live in ‘two nations’. Or it might just have been a p*ssed signwriter.

  9. Morgs
    Posted 14Jul05 at 15:04 | Permalink

    It was probably some wretched sales promotion agency that was responsible. Ad agencies are fastidious places and the wonky grammar would have been picked up at proof stage.

  10. casualidiot
    Posted 14Jul05 at 17:15 | Permalink

    What all you snarky clevercloggs seem to have overlooked is that the sign was meant to publicise the pub. I’d say mission accomplished.

  11. Posted 16Jul05 at 16:47 | Permalink

    Cambridge, eh? I always knew the Other Place was better..

  12. Timbeaux
    Posted 18Jul05 at 04:26 | Permalink

    Damm, dat’s wurs den how dem kajuns do spelin’

  13. Mikey
    Posted 23Jan07 at 23:20 | Permalink

    Wow, i’m not the best at grammar and punctuation, but that is abysmal.

  14. Techie
    Posted 01Aug09 at 10:25 | Permalink

    I feel the pain too, but to expand the topic, why do we persist with illogical spelling?

    English has become the world’s choice for international communication; millions of non-native speakers are learning it. Would it not be better to have a thorough revision of the language so that we have consistent and simpler spelling.

    Text-speak is pointing the way, 2 bd if tht mks u pdnts sck.

  15. Posted 03Sep11 at 08:46 | Permalink

    The banner is described prominently in The Times today, six years on. It will live forever. Photo at http://t.co/Q0gYro2 by the way.

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