Timing

This afternoon, I walked through my door and picked up this week’s local free newspaper, The Brighton and Hove Leader. Amongst the insert spam included today was a glossy advert for Forbes TV rentals, inviting me to hire a flatscreen TV in time for the Beijing Olympics 2008 and a brochure inviting me to come along to the “Marketing Suite” this Saturday (tomorrow) for free champagne and canapés at the launch of some Barratt new-build “penthouse” two- and three-bedroom apartments in Hove.

2 Comments

  1. Posted 15Sep08 at 21:44 | Permalink

    I shall gladly accompany you to the Barrats Home thingey… it sounds like a laugh!!

  2. Posted 15Sep08 at 21:52 | Permalink

    It’s been and gone, mutley—and, as so often on Saturdays, I was busy, but thanks for the offer anyway.

    Shame really, given that, according to Merryn Somerset Webb of The Financial Times, “81 percent of women are stupid”, even I might have got lucky if I’d hung around for long enough:

    Iget a lot of irritating press releases. This week’s worst came from one of the personal finance websites and announced that “women are noticeably more brave than men as house prices drop”. Apparently, 81 per cent of women questioned said that they would “consider buying a house in the current environment” whereas a mere 30 per cent of men would do the same. The irritating bit? The use of the word “brave”.

    This is an environment in which the prices of houses sold at auction—the only place where prices are really clear—have fallen 23 per cent in the last year; one in which the number of new mortgage approvals constantly hits new lows; in which mortgage offers to those without a 20 per cent deposit and a proper income have all but dried up; in which real incomes are falling and unemployment is rising; and one in which there is a consensus (among all but those running property investment companies) that prices have a good 10-15 per cent still to fall.

    If I had written the press release I would have replaced the word “brave” with “stupid”. And I’d do the same all over the financial press.

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